Suzuki or Selmer?

Discussions relating to the classical guitar which don't fit elsewhere.
Alextheguitarman
Posts: 4
Joined: Sat Feb 03, 2018 11:28 pm
Location: Lancashire, UK

Suzuki or Selmer?

Post by Alextheguitarman » Wed Nov 21, 2018 12:35 pm

This guitar, a good concert classical guitar, was labelled inside, on orange paper:

CLASSIC MODEL 811
Saxon (logo with a Viking helmet on the o)
EXCLUSIVE TO SELMER LONDON
FOREIGN

I can find no record on the internet of a Selmer Saxon Model 811.

The body had a lot of fluff and dust inside it.
I cleaned out the fluff using two tablespoons of rice - shaking and tipping the guitar in different directions. This was effective and the fluff + rice was vacced out successfully.

The orange label had lifted at the edges and I could see another label behind it.
Curious to know what was hidden, I carefully removed the orange "Selmer" label and found a black and white label:

MOdel No 20
SUZUKI GUITAR
JAPAN

So, with Suzuki's reputation for quality, why was an importer sticking a Selmer label over the original label?

I identified the guitar positively by trawling suzuki classical guitars on Google.
It is a KISO #20 CLASSICAL GUITAR and the style of the internal label matched the one shown on the website.

I'll be interested to hear your thoughts on this little mystery.

Alex
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Mark Clifton-Gaultier
Posts: 1878
Joined: Tue Dec 08, 2009 1:03 pm
Location: England

Re: Suzuki or Selmer?

Post by Mark Clifton-Gaultier » Wed Nov 21, 2018 5:34 pm

There was a period during which "made in Japan" was synonymous with "cheap copy". Selmer perhaps thought that disguising the true origin of their imported guitars was a reasonable marketing strategy.

Alextheguitarman
Posts: 4
Joined: Sat Feb 03, 2018 11:28 pm
Location: Lancashire, UK

Re: Suzuki or Selmer?

Post by Alextheguitarman » Wed Feb 06, 2019 5:44 pm

Thank you, Mark, I had similar suspicions.

Sorry for the slow response, I was tempted out of retirement by a working trip to India.

Back to playing and improving my technique.

Alex

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