Florian Vorreiter wrote:Hi Bob,
I am in the process of getting LinkedIn, and I am curious about the business aspect of that site. Is there any section that is geared specifically towards connecting guitar makers and musicians? I would be interested to know how everything works there.
You will not find anywhere on LinkedIn that provides that capability, except for its advanced search tool, which allows you to search among LinkedIn's 60,000,000 or so individuals by industry, keyword(s), geography, etc.
You should know that instrument makers do not use LinkedIn to connect with prospective customers. LinkedIn is not meant for such purposes. Very few makers, relatively speaking, are on LinkedIn, although my professional networking with them over the past 4 months has certainly attracted some more.
LinkedIn is the best site for professional and business networking. However, it is not intended to provide directories of any kind, which is what your question is geared towards. More generally, it is not a marketing platform.
I have been using LinkedIn to assemble and communicate with prospective members -- all luthiers, or would-be luthiers -- of the LuthierBuilt.net site. For this purpose, LinkedIn has been an effective solution. Specifically, I have a group called Luthier Built on LinkedIn, which luthiers can join with my approval. It supports discussions, and makes it relatively easy for luthiers to meet one another. I keep the group's members informed of LuthierBuilt.net's plans and progress. The group's members provide me with public or private feedback. Some of us have gotten to know one another fairly well. The group is very enthusiastic about the project.
The LuthierBuilt.net site itself is intended to connect musicians with luthiers. That is its main purpose. It will be launched this fall.